See In Color Again — High Performance Mindset Coaching with Dr. Joel Davis
High Performance Mindset Coaching · Dr. Joel Davis, DDS

The world went grey.
It doesn't have to stay that way.

A six-month, evidence-based coaching program for business owners and leaders who did everything right — and still feel stuck, disconnected, and quietly asking whether this is all there is.

Start Here

Watch this first. Then decide if See In Color Again is for you.

This video will be the clearest introduction to the journey, what the work asks of you, and the transformation the program is designed to create.

Program Overview · Start Here
I’m Ready — Apply Now 10 questions · About 10 minutes · No obligation
01 · IdentityGet UnstuckUncover Your Identity
02 · PurposeCome AliveDiscover Your Purpose
03 · PowerLive AgainHarness Your Power
6 MonthsOne complete journey
3 PhasesIdentity · Purpose · Power
WeeklyCoaching calls with Joel
100% + $1KConditional guarantee
Who this is for

This was built for a specific kind of person.

Not everyone. Not most people. If more than a few of these land, you're the reason this program exists.

01

You have a big vision for your life and business — the kind that excites you and intimidates you — and you want to shorten the distance between where you are and where you know you can be.

02

You feel stuck, and you can't quite name why. Nothing is wrong, exactly. Nothing is right, either.

03

You're an entrepreneur, business owner, or leader with ambitious goals. You don't need more hustle. You want to improve the thinking, habits, decisions, and beliefs that determine how quickly you reach them.

04

You want evidence-based tools to be a better spouse, parent, friend, and neighbor — not more motivation.

05

You feel disconnected from yourself or the people closest to you and crave deeper connection, meaning, and aliveness.

06

You're more curious than critical. You'd rather learn something true than defend something familiar.

Your biggest goal may not require more time. It may require a different you.

You can work harder, add another strategy, hire another consultant, or wait for experience to teach you slowly.

Or you can intentionally develop the person making the decisions.

SICA is designed to help ambitious people identify the thinking, beliefs, habits, and internal limitations that may be stretching a two-year goal into ten — and begin closing the gap between vision and reality.

The goal isn't simply to achieve more. It's to become the person capable of creating more — with greater clarity, purpose, freedom, and power.

If you nodded more than twice, keep reading.

See how it works
The program

Get Unstuck. Come Alive. Live Again.

See In Color Again moves through three intentional phases: Identity, Purpose, and Power. First, get unstuck by discovering who you are. Then come alive by discovering why you are here. Finally, discover the power to turn that clarity into a life you actively create — with Joel beside you throughout the journey.

Phase 1

Identity

Get Unstuck — Uncover Your Identity
3-Day Retreat by LifeApp

The LifeApp 3-Day Retreat is the required first step before entering the SICA coaching journey. This is where it all started for Joel in 2024—and where his own journey began to turn around. LifeApp’s mission is “to empower people to live love well.” LifeApp is a separate, unaffiliated organization. The retreat provides foundational Identity work that SICA later builds upon, while the teaching, interpretation, and reflection facilitated by Dr. Joel Davis within SICA are his own and are not necessarily taught or endorsed by LifeApp.

LifeApp.ca → LifeApp 3-Day — Video 1 → LifeApp 3-Day — Video 2 →
3 DaysIn PersonExperiential
  1. Day 0
    Arrive and exhaleLeave the noise behind. Release the need to fix or perform. Deep connection — present and supported.
  2. Day 1
    See yourself clearlyClarify core beliefs and habits. Uncover blind spots. Non-judgmental discovery and a fresh perspective.
  3. Day 2
    Reset how you relateRelease outdated scripts. Internal and external relational reset. Renewed presence, vitality, and energy.
  4. Day 3
    Live what mattersA deep value framework. Grounded under pressure. Purposeful impact.
Phase 2

Purpose

Come Alive — Discover Your Purpose
All My Delight guided study with Dr. Joel Davis

Through the All My Delight portion of the coaching program, explore freedom, love, meaning, calling, and the life that brings you delight. This phase is designed to help you come alive with a clearer sense of Purpose.

10 SessionsGuided Study
  1. 01
    Freedom — what is it?Love cannot exist without freedom.
  2. 02
    Locus of control and energyI get to, never have to.
  3. 03
    Abundance vs. scarcity mindsetI am surrounded by resources.
  4. 04
    Love — what is it?Love is the greatest law.
  5. 05
    Love or power abuseCreator is a designer, not a dictator.
  6. 06
    Our Creator's greatest wishIn. To. Me. See.
  7. 07
    Why you were createdThe universe needs my unique light.
  8. 08
    Eternal lifeLiving forever is my destiny.
  9. 09
    Working genius and productivityWhat I love to do is my energy.
  10. 10
    Life's purpose and vision statementPutting it all together.
Phase 3

Power

Live Again — Harness Your Power
Thinking Into Results® by Proctor-Gallagher

Through Thinking Into Results®, discover the Power to translate Identity and Purpose into meaningful action. This coach-guided process trains you to think differently, act intentionally, and create new results so you can fully live again. Set goals that genuinely stretch you, upgrade the thinking required to achieve them, and begin compressing the timeline between intention and result.

12 LessonsCoach-Guided
  1. 01
    A worthy idealMaster goal setting to achieve quantum leaps and inspire teams.
  2. 02
    Knowing / doing gapBridge the disconnect between knowledge and action.
  3. 03
    Your infinite mindReplace non-productive habits with efficient, productive ones.
  4. 04
    The secret genieUnderstand mind mechanics to break old habits and reach peak performance.
  5. 05
    Thinking into resultsAnalyze your thinking to develop innovative, success-driven solutions.
  6. 06
    Environment is but our looking glassCultivate a winning self-image to expand your potential.
  7. 07
    Trampling the terror barrierAct despite fear to boost productivity and growth.
  8. 08
    The power of focusAlign beliefs, actions, and vision for consistent results.
  9. 09
    The magic wordMaster your attitude to maintain focus, productivity, and positivity.
  10. 10
    The most valuable personDevelop effective leadership and foster appreciative environments.

Weekly coaching calls with Dr. Joel Davis

Facilitated, live, every week for the full six months. This is where the curriculum meets your actual life — your business, your marriage, your Tuesday.

How it unfolds

From the first step to living in color.

1

Apply

About 10 minutes and ten thoughtful questions. It’s less about qualifying and more about clarity — for both of us.

Today
2

Fit conversation

Talk with Joel about your goals, questions, and whether SICA is the right fit. No pressure.

Next step
3

Enroll & begin with LifeApp

Secure your place in SICA, then register for the required LifeApp 3-Day Retreat — the first step in the journey.

First step
4

Six months of SICA

Move through Identity, Purpose, and Power with All My Delight, Thinking Into Results®, and live coaching with Joel.

Six months
Dr. Joel Davis seated with a notebook
Dr. Joel Davis, DDSFounder & Coach
About Joel

Dentist. Founder. Husband and dad. Someone who's been stuck.

Joel Davis built True Dental from two employees to thirty-four and more than four million dollars in revenue. He knows what it is to lead a team, carry payroll, and hit the number — and he knows what it feels like when the number stops meaning anything.

That experience, and the personal work that followed it, is the reason See In Color Again exists. Joel's coaching draws on two decades of leadership, an obsessive study of high performance and human behavior, and a faith that shapes how he sees every person he works with: as unique, of infinite worth, and made for significant impact.

He lives with his wife, Kristy, and their children, Lillian and Micah — his continuing teachers in love, presence, and fatherhood.

2 → 34Team he built at True Dental
$4M+Annual revenue led
13Countries traveled
My Worldview & Approach to Truth

SICA welcomes Christians, atheists, agnostics, and individuals from all belief backgrounds. You are not required to share my beliefs, agree with my conclusions, or subscribe to a particular denomination or doctrine.

At the same time, I believe transparency matters. My coaching is shaped by a foundational conviction that we are not here by accident or meaningless randomness. I believe there is a Creator, and that questions about God, human origins, identity, purpose, truth, love, freedom, and the nature of reality are worth exploring honestly.

I believe truth is best discovered through an integrated evidence-based approach—bringing Scripture, science, and personal experience into conversation with one another.

Scripture helps me understand the character of God and the principles by which I believe life was designed to flourish. Science allows us to observe how reality works—in the created world, in our minds and bodies, and throughout our relationships. Personal experience gives us an opportunity to put ideas into practice, examine the fruit they produce, and continue refining our understanding.

When these different forms of evidence converge, I believe we can move forward with greater confidence.

I choose curiosity over condemnation, wonder over cynicism, and awe over apathy.Discovering truth requires more than gathering evidence. It also requires the posture with which we approach life.

That does not mean denying pain, ignoring injustice, or pretending everything is good. It means refusing to allow what is broken to become the only thing I can see.

Faith, to me, includes the courageous willingness to remain open to what may be true, possible, meaningful, and beautiful—to believe that healing, growth, freedom, love, and transformation may still be available even when they are not yet fully visible.

Throughout SICA, you will be invited to question, explore, challenge assumptions, and think for yourself. The expectation is curiosity, not agreement.

I want to study reality honestly, experience it courageously, and approach it with the expectation that truth is ultimately beautiful—that beneath the fear, distortion, and brokenness of life there is a Creator whose design is trustworthy, whose character is love, and whose desire is for us to heal, flourish, and come fully alive.

Shaped By

The people, books, and experiences that inform how Joel lives, leads, and coaches.
Jesus ChristLifeApp 3-Day RetreatProctor-Gallagher InstituteBrendon BurchardJohn C. MaxwellDr. Timothy JenningsStephen R. CoveySimon SinekViktor FranklThe Gottman Institute

Jesus Christ — the foundation of my faith and understanding of transformational love.

Kristy Davis — my wife and partner in life.

Lillian and Micah Davis — my children and continuing teachers in love, presence, and fatherhood.

My parents — foundational influences on my faith, values, and character.

Jonathan and Teresa Penner — Life App and its signature 3-Day Retreat; experiential work exploring identity, relationships, and personal transformation.

Dr. Timothy Jennings — Come and Reason Ministries; The God-Shaped Brain and The God-Shaped Heart.

Ty Gibson — Light Bearers Ministry; God's character and unfailing love.

Herb Montgomery — Renewed Heart Ministries; faith, love, compassion, and justice.

Graham Maxwell — The Picture of God in All 66.

Greg Boyd — ReKnew; God's character and the love revealed in Jesus.

The Seventh-day Adventist Church — my faith community, with an emphasis on service and whole-person well-being.

Ellen G. White — Steps to Christ, The Desire of Ages, The Ministry of Healing.

Bob Proctor and Sandy Gallagher — Proctor Gallagher Institute; Thinking Into Results.

Brendon Burchard — GrowthDay; High Performance Habits.

John C. Maxwell — The 21 Irrefutable Laws of Leadership; The 5 Levels of Leadership.

Dr. Benjamin Hardy and Dan Sullivan — The Gap and the Gain, Who Not How, 10x Is Easier Than 2x.

Dat Nguyen — Freedom Time coaching.

Dr. Justin Short and Dr. Steve Van De Graaff — The Lifestyle Practice and TLP Academy.

Eric Morin — Tower Leadership.

Jon Harris — Fortune Management.

Jay Geier — Scheduling Institute.

Stephen R. Covey — The 7 Habits of Highly Effective People.

Simon Sinek — Start with Why; Leaders Eat Last.

Gino Wickman — Traction, Rocket Fuel, and EOS.

Mike Michalowicz — Profit First.

Patrick Lencioni — The 6 Types of Working Genius.

C. S. Lewis — Mere Christianity, The Screwtape Letters, The Four Loves, The Chronicles of Narnia.

Viktor Frankl — Man's Search for Meaning.

John Mark Comer — The Ruthless Elimination of Hurry.

Brené Brown — Strong Ground.

The Gottman Institute — relationship research and tools for stronger marriages.

Dan Purcell — Get Your Marriage On! podcast.

Sheila Wray Gregoire — Bare Marriage podcast; The Great Sex Rescue.

Emily Nagoski — Come as You Are; Come Together.

Darren Hardy — The Compound Effect; DarrenDaily.

James Clear — Atomic Habits.

Tony Robbins — Money: Master the Game.

Steven Bartlett — The Diary of a CEO podcast.

Alex Hormozi — $100M Offers; $100M Leads.

Mel Robbins — The Let Them Theory.

Dr. Andrew Huberman — Huberman Lab podcast.

Jordan Peterson — 12 Rules for Life; Beyond Order.

Jay Shetty — On Purpose podcast.

Michael Gerber — The E-Myth Revisited.

Dr. Justin Short and Dr. David Maloley — Titans of Dentistry.

John Doerr — Measure What Matters.

Jocko Willink and Leif Babin — Extreme Ownership.

Will Guidara — Unreasonable Hospitality.

Horst Schulze — Excellence Wins.

Dale Carnegie — How to Win Friends and Influence People.

Donald Miller — Building a StoryBrand.

Chris Voss — Never Split the Difference.

Ken Blanchard — The One Minute Manager.

Bill Perkins — Die with Zero.

Dr. Richard Swenson — Margin.

Dave Ramsey — The Total Money Makeover.

Robert Kiyosaki — Rich Dad Poor Dad.

Thomas Stanley and William Danko — The Millionaire Next Door.

David Goggins — Can't Hurt Me.

Nick Bare — discipline, consistency, and physical performance.

Angela Duckworth — Grit.

Ben Bergeron — Chasing Excellence.

Robin Sharma — The 5 AM Club.

Joseph Nguyen — Don't Believe Everything You Think.

Abraham Maslow — the hierarchy of needs and self-actualization.

Tony Dungy — Uncommon.

Grant Cardone — The 10X Rule.

The restaurant industry — service, teamwork, hospitality, and working under pressure.

Practicing dentistry — clinical judgment, patient relationships, and the responsibilities of care.

Building True Dental — from two employees to 34 and more than $4M in revenue; entrepreneurship, leadership, team development, and accountability.

Travel — much of the United States; Mexico, Canada, Puerto Rico, Belize, Honduras, the Dominican Republic, Cambodia, Singapore, Brazil, and Timor-Leste.

The investment

A multiple return — and not only in dollars.

Six months. Three phases. One complete coaching journey.

SICA Coaching Fee

Payment in full

$22,000
One-time program investment
Your $22,000 coaching fee includes
  • Six months of See In Color Again coachingA three-phase journey through Identity, Purpose, and Power.
  • LifeApp 3-Day Retreat registration feeAfter you register for an available LifeApp retreat, SICA pays your LifeApp registration fee on your behalf.
  • Phase 2 — Purpose: All My DelightThe guided-study portion of SICA designed to help you Come Alive and discover your Purpose.
  • Phase 3 — Power: Thinking Into Results®A coach-guided process for translating Identity and Purpose into new thinking, action, and results.
  • Live coaching with Dr. Joel DavisCoaching will be one-on-one or in a cohort of no more than six, depending on application volume.
Already completed LifeApp? The applicable LifeApp 3-Day Retreat fee will be deducted from your SICA coaching fee.
Apply now
Why do I charge $22,000 for SICA?

Money makes a great servant, but a terrible master.

The spirit of my work as a high performance mindset coach is the transformation I get to witness in people. When I started See In Color Again, it was not — and will never be — about chasing money. I seriously considered offering this work for free. After all, who can charge for things like truth, love, and freedom? Aren't those gifts available to all of us?

But I came to believe I would actually serve my clients better by charging meaningfully for my time and for this experience. The investment becomes a filter for readiness. It helps identify the people who are serious about growth and willing to approach the work with intention, consistency, and intensity.

The fee is not the mission. Commitment is.I charge for the program because I believe meaningful investment increases commitment — and committed clients are more likely to do the work required for meaningful transformation.

That is also why the guarantee matters so much to me. I want to preserve the spirit of the program while asking participants to fully show up. If you meet the study and meeting commitments and still do not find tremendous, overwhelming value in the journey, I will give you all of your program investment back — plus $1,000.

“We must not make ourselves dependent on any particular form of wealth, or insist on it coming to us through some particular channel that is at once to impose a limitation, and to shut out other forms of wealth and to close other channels; but we must enter into the spirit of it!”Thomas Troward
Conditional results guarantee 100% BACK + $1,000

You fully show up. I fully stand behind the journey.

01

Your commitment

Complete the required study and attend the required coaching meetings throughout the six-month program.

02

My commitment

If you fulfill those obligations and, at the end of the program, See In Color Again has not fulfilled all of your expectations, you receive your full program investment back plus $1,000.

The required study and meeting-attendance obligations, along with the complete guarantee terms, will be defined in writing in the program agreement before payment.

Frequently asked questions

Know what you’re saying yes to.

A few clear answers before you decide whether to apply.

Do I need to have completed the LifeApp 3-Day Retreat?

Yes. Completion of the LifeApp 3-Day Retreat is the required first step before beginning the SICA coaching journey. This is where it all started for Joel—and where things first began to turn around for him. On the application, you can indicate whether you have completed the retreat, are registered for an upcoming retreat, or have not yet attended.

Do I have to be Christian to do this program?

No. Christians, atheists, agnostics, and individuals from all belief backgrounds are welcome. You do not have to agree with Joel’s beliefs to participate meaningfully in SICA.

However, Joel holds a foundational belief that human life is not the product of meaningless accident or randomness and that a Creator-centered worldview is fundamental to his coaching. Conversations about God, Scripture, faith, human origins, purpose, truth, love, freedom, and the nature of reality are part of the SICA experience.

You will be encouraged to question, explore, and arrive at your own conclusions. Curiosity is expected; agreement is not.

Does acceptance and payment into SICA guarantee my spot at the LifeApp 3-Day Retreat?

No. Acceptance into SICA and payment of your SICA program fee do not guarantee a spot at a LifeApp 3-Day Retreat. After acceptance into SICA, you will still need to register for an available LifeApp retreat.

Does my coaching fee with SICA include my tuition fee with LifeApp?

Yes. LifeApp is a separate, unaffiliated organization, so you will register for the retreat directly with LifeApp. Once you are registered for an available LifeApp 3-Day Retreat, SICA will pay your LifeApp registration fee on your behalf.

I’ve already attended the LifeApp 3-Day Retreat. Will there be a discount applied to my SICA program?

Yes. If you have already completed the LifeApp 3-Day Retreat, the LifeApp 3-Day Retreat fee will be deducted from your SICA program fee.

Is there hope for me to feel happy and fulfilled again?

Yes!! You are amazing! See In Color Again is built around the belief that meaningful change is possible and that you can move toward greater happiness, fulfillment, purpose, freedom, and aliveness.

How much time should I expect each week?

Plan for a live coaching conversation with Joel every week throughout the six-month program, plus daily study and reflection connected to the phase you are in. The daily work is an important part of the SICA experience and of fully engaging the program.

Are the weekly coaching calls individual or group?

Coaching will be either one-on-one with Joel or delivered in a small-group cohort, depending on the volume of applications. Any cohort will be intentionally limited to no more than six individuals so the experience remains personal, interactive, and highly engaged. Your coaching format will be confirmed before enrollment.

What is All My Delight?

All My Delight is the guided-study experience inside Phase 2 — Purpose. Through ten sessions, you explore freedom, love, meaning, calling, work, creativity, and the life that brings you delight.

What does the $22,000 SICA coaching fee include?

The $22,000 fee includes the full six-month SICA coaching journey; live coaching with Dr. Joel Davis; Phase 2 — Purpose through the All My Delight guided study; Phase 3 — Power through Thinking Into Results®; and the registration fee for the required LifeApp 3-Day Retreat. Once you are registered for an available LifeApp retreat, SICA pays that registration fee on your behalf. If you have already completed LifeApp, the applicable LifeApp 3-Day Retreat fee is deducted from your SICA coaching fee.

How does the 100% back + $1,000 guarantee work?

The guarantee is conditional: you complete the required study and attend the required coaching meetings. If you fulfill those commitments and, at the end of the program, See In Color Again has not fulfilled all of your expectations, you receive your full program investment back plus $1,000. The exact obligations and complete guarantee terms are provided in writing before payment.

What happens if I miss a coaching meeting?

Because meeting attendance is part of the guarantee conditions, the attendance and make-up expectations will be spelled out in the program agreement before you enroll. You will be able to review those terms before making payment.

What happens after I apply?

Joel reviews your application. If it looks like a strong fit, you’ll have a conversation with Joel to answer questions and decide whether to move forward. If you both say yes, you’ll receive the enrollment next steps.

Apply to Work With Joel

See In Color Again Coaching Application

10 thoughtful questions · About 10 minutes · No obligation.
This application helps Joel understand where you are, what you want to change, and whether SICA may be a strong fit.

1About You
2Where You Want to Go
3Readiness & Fit
1 of 3 · About You
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1
Why are you considering coaching now?

What is happening in your life that makes this the right time for change?

Please respond
2 of 3 · Where You Want to Go
2
Where do you most want to experience meaningful change?

Choose your top one or two areas and tell me what feels stuck, incomplete, or out of alignment.

Please respond
3
If our six months together were deeply valuable, what would be different?

What would you be experiencing, doing, or becoming?

Please respond
4
If nothing changed over the next three years, what might that cost you?

Consider your relationships, fulfillment, opportunities, purpose, or impact.

Please respond
5
What have you tried, and what still seems to be getting in the way?

Briefly share what helped and the obstacle or pattern you want support with.

Please respond
3 of 3 · Readiness & Fit
6
Have you completed the LifeApp 3-Day retreat?
Required

If yes, where and approximately when?

7
How ready are you to make room for this work?

Rate your readiness from 1–10. What time slots during business hours (Eastern Time) can you set aside for weekly coaching and between-session practice, and what could affect your participation?

Please complete this question
8
How do you approach candid feedback and unfamiliar ideas?

Share how you feel about examining beliefs and patterns, trying new actions, and speaking up when something does not feel right. SICA includes reflection on God, faith, purpose, power, and money; questions and differing beliefs are welcome.

Please respond
9
If we agree SICA is a strong fit, how prepared are you to make the full program investment?

The SICA coaching fee is $22,000. Payment in full is required to secure your place after acceptance.

Required
10
What else would help us decide whether working together is a good fit?

Include any questions or concerns and anyone you would like involved in the enrollment decision. This question is optional.

Before you submit
Please acknowledge all three items

Your responses are used only to evaluate fit and respond to you. Completing this form does not subscribe you to marketing.

Your application is ready.

Click Email Joel to open a message with your responses. If your email app does not carry the full application, use Copy Application and paste it into the message.

Email Joel
What we build on

Four ideas that change everything.

What you see, think, and feel — your paradigm — about God, others, yourself, and money will profoundly shape the life you create. These are the paradigms this program is built on.

I
Truth
See yourself truthfully

Unique, and of infinite worth. Truth also means seeing where the need to control others comes from — self-preservation and a scarcity mindset built on lies, which makes a poor master.

Truth is discovered through an integrated evidence approach: biblical scripture, science, and nature, alongside personal experience and reason. Its influence leads to life, and is ultimately revealed in the person of Jesus Christ.

II
Love
How we live and lead

Love is the infinite life force and enduring principle that gives meaning to existence — the thing that causes us to seek the flourishing of others, ourselves, and our Creator.

It is the deepest and only true law. Real love is self-sacrificial, other-centered, self-valuing, relational, testable, and timeless.

III
Freedom
Living from the inside out

Freedom from fear, limiting beliefs, and the critical inner and outer voices that neutralize the good work you were created to do.

True freedom is the inner peace that comes from living from the inside out. Once realized, it can never be taken by any outside force — and it isn't limited by any human-made boundary of race, ethnicity, gender, nationality, status, or age.

IV
Power
Energy to create and build

Power is the energy to hope, imagine, invent, discern, rally, support, craft, create, build — and follow through on whatever service, initiative, business, or project your heart dares to believe.

It flows from better paradigms: who you are, the infinite value of every human life, and a trustworthy, powerful Creator.

A note from Joel
There is so much life ahead of you. If you cannot quite believe that yet, borrow my belief for now.

You do not need perfect answers to begin. Bring your curiosity, courage, wonder, and willingness to grow. You will not need to agree with everything we explore. I simply ask that you stay open to what might be true — and to what might become possible for your life.

What excites me most is imagining what may begin to come alive in you: greater clarity, renewed energy, deeper relationships, bigger dreams, faster progress toward meaningful goals, and joy showing up in places where life may have felt gray. I want you to catch yourself smiling more, dreaming bigger, loving more freely, and realizing that your best days may still be ahead of you.

I am not here to tell you who to become. I am here to walk beside you, challenge you, encourage you, and help you uncover more of who you already are and what you are capable of creating. My hope is that this journey returns far more than you invest — in peace, purpose, happiness, time, impact, income, freedom, and love — and that what changes in you spills beautifully into the people and world around you. I cannot wait to see what comes alive.

To see more clearly.To love more deeply.To live more freely.To step into your power. To see in color again.
In love,Joel Davis, DDS